UPIM & BluKids — the family store, now online
An online store for the Moldovan arm of the Italian brands UPIM and BluKids: family clothing, live stock by size, and card payment on the site itself. Built in 2025, growing with every collection.
Client
UPIM & BluKids Moldova
Services
Online store, UX/UI, card payments
Domain
Fashion retail — family clothing
Period
2025 — in continuous development
The challenge
A brand people knew from its shops, whose selling stopped at the shop door. With no window online, a customer could not see which sizes were still in stock and could not buy without coming in person.
The real problem was the catalogue. Clothing does not have one SKU: every model comes in several sizes and colours, each combination with its own stock, and BluKids adds a second axis — the child’s age, from 0 to 16. A customer who picks a sold-out size and only finds out at checkout does not come back.
The second obstacle was payment. In Moldova cash on delivery is still the default habit, and paying by card online asks for trust: a short flow, no confusing redirects, 3-D Secure, and immediate confirmation. On top of that, an audience that switches between Romanian and Russian within the same session.
The solution
We built the store around the catalogue: every product carries size and colour variants tied to real stock, and sold-out sizes are visible on the product page, not at the end of the order. Filters follow the way people actually shop for clothes — category, gender, age, size, colour, price — and stay applied as you browse, so a selection is never lost.
Checkout is short and does not force an account: delivery details, payment method, confirmation. Card payment runs through 3-D Secure, and cash on delivery stays available for anyone who still prefers to pay on arrival. Once the order is placed, the customer gets an email confirmation and can follow the order from their account.
The interface keeps both brands distinct under one roof: UPIM for adults, BluKids for children, with separate sections and seasonal campaigns but a single basket. Everything works in Romanian and Russian, and the layout is mobile-first — most fashion traffic in Moldova arrives on a phone.
Results
The brand now has a window that works around the clock: a customer checks stock by size before travelling, pays by card in a few steps, and receives the order anywhere in Moldova. The physical shops stay part of the flow — an order can be collected in store — and the catalogue grows with every new collection.
Payment
Card / on delivery
Delivery
All of Moldova
Catalogue
Kids 0–16 + adults
Interface languages
RO / RU
Tell us what you want to build.
